Fundament of the label is the pursuit of a more tolerant and open-minded society. With our collections we intend to liberate everyBODY from stereotypes and conformity. We provide new perspectives on beauty and fashion and open up a window for you to tell your personal story.
Every design is a reminder and invitation to stay true to who you are. We put everything you can wear into a new perspective. We do not distinguish people by age, size or gender and aim to create a world where everyBODY is free to wear what they love and what reflects their own personality. The collections are made regardless of physique, sexual orientation, gender identity, age, size, colour, status or religion.
Our mission is triggering people to reconsider and revalue the traditional standards in fashion. We inspire people towards a fashion attitude that is just about the cut, the shape and the character of the garment, rather than seek approval from society or to follow set norms.
Wear what you love. The rest? NOBODY HAS TO KNOW.